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WTF Are We Wearing? AKA: Why WVU's Uniforms Matter

An examination of WVU's role in today's "attention economy": what Michael Kruse and Oregon have to do with Mountaineer football.

As for WVU's coal dust unis, they really are the hardest college football uniform I've ever seen,...

As for WVU's coal dust unis, they really are the hardest college football uniform I've ever seen, deliberately dark, sooty, and highlighted only by the yellow stripe representing the coal miner's lamp in the dark. In case the point was not made, the uniform contains a tribute to those killed in the Big Branch mining accident last year. WVU will wear these against Pitt in the Backyard Brawl this season. If the matchup is settled based on intensity of uniform alone, Pitt is going to die. EDSBS's (and SBNation's) Spencer Hall on the pure awesomeness of WVU's Pro Combat uniforms. Probably the best quote of the day, and yet another reason to believe Nike did us right with these threads.
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