Is it a problem that West Virginia already has a rival in place (Pitt)? That game, called the Backyard Brawl, might detract from Terps-Mountaineers just a bit. Maybe Maryland-West Virginia can be the "side yard brawl."
When Scotty McBrien was at Maryland, this may have been somewhat true. But now? Not even close. Maryland is so, so, so far behind Pitt as a rival, it's really unfair to even put them in the same category.
[H/T to CT Schwink]