Rutgers is a fine institution of higher learning, the eighth oldest in America, with an endowment of well over $500 million.  It is regarded as a noted research institution, attracting some of the best postgraduate students and professors all over the world.

The Scarlet Knights, the nickname for Rutgers University athletics teams, also boasts a long and storied history.  Rutgers football, in fact, played the first collegiate football game ever, beating Princeton 6-4 in 1869.

All of this is well and good, but in this day of high-tech, modern recruiting, Rutgers felt they needed that extra push to appeal to the younger generations.  To accomplish this, they spent millions of dollars on putting together what has to be the most cutting-edge, persuasive recruiting video this modest author has ever seen.